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Bush's Re-Election Campaign Strategy

NPR's Robert Siegel talks about the Bush-Cheney campaign's strategy for the upcoming election with Matthew Dowd, chief strategist and pollster for the president's re-election campaign. Dowd says the strategy is to first remind voters about the events of the past three years and the president's performance -- then, the campaign will attempt to "define" Bush's Democratic rival, Sen. John Kerry.

Copyright 2004 NPR

Robert Siegel
Prior to his retirement, Robert Siegel was the senior host of NPR's award-winning evening newsmagazine All Things Considered. With 40 years of experience working in radio news, Siegel hosted the country's most-listened-to, afternoon-drive-time news radio program and reported on stories and happenings all over the globe, and reported from a variety of locations across Europe, the Middle East, North Africa, and Asia. He signed off in his final broadcast of All Things Considered on January 5, 2018.