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Consumers Love SUVs And It's Impacting The Future Of Electric Vehicles

Brian Champagne

We’re going to start with a petrol-powered Q3 Audi loaned us. It’s their smallest SUV. Fun to whip through a canyon road like in Logan, lots of tech inside, and it can climb up a steep loose dirt trail like in Hyde Park Canyon. Pretty amazing with its street tires. 

Audi’s A3 is a car that makes less power, gets eight more miles per gallon, will beat the Q3 through a curve, 0 to 60; everything except climbing the dirt hill, which most Audi owners probably won’t try. And yet, Audi sold 14,822 Q3s last normal sales year, the A3 4,400 fewer. Audi’s best seller is the Q5, a little bigger than the Q3, but the sold more than 67,000 of ‘em in 2019. Audi’s buyers have spoken, and they want SUVs. 


“It’s time to show the world exactly what we mean when we say electric has gone Audi,” said Audi Chairman Bram Schot as he introduced their electric e-tron which came out this month and was shaped like an SUV.

The forthcoming Ford Mustang Mach-E looks more like an SUV than an electric car. The previous Ford Focus electric car is dead.

At GM, the Chevy Volt plug-in hybrid car is dead, the kinda crossover all battery Bolt lives on, which pleases recent Bolt buyer Greg Hanson

“I like just the size it is,” Hanson said. “This is a runaround town car.”

Even though Greg and his wife took it from Logan to Spanish Fork and back, charging the two hours they were visiting.

“We could’ve made it without, that was just my paranoia,” he said. 

Cadillac showed the electric Lyriq this month. It’s SUV size and shape. And this fall, GMC will

Debut a new Hummer. Still an SUV, but all electric, claiming more than double the power of an internal combustion truck, and 0 to 60 in three seconds.

“It’s very fast, right?” said Hummer PR Rep Chad Lyons who points out that half of all sales are trucks and that’s expected to go up, electrics are moving up, and the Hummer taps into both trends.

“We’re very excited to start reaching a new customer, expanding our customer base,” Lyons said.

BMW’s rolling out a new electric car, but overall, as the A3 Q3 battle goes for gas, it does for electric, too.

Brian Champagne grew up in the less-famous Central California but left after starting his television news career there. He worked 22 years in news for NBC, ABC, Fox, and CBS affiliates in four markets. He served as chief photographer for KTXL-TV in Sacramento, but worked in front of the camera, too.