Challenges Of Marketing Climate Change On Wednesday's Access Utah
I’ve had conversations with scientists that go like this: I say: “A significant percentage of Americans/Utahns don’t believe in human-caused climate change.” They say: “But they should, the science is overwhelming.” “But they don’t, and if effective political action is going to happen, they’ll need to be convinced.” “Well they should.” “But they don’t.” “But they should.” And etc. While it’s not scientists’ primary job to convince non-believers, I sense frustration on the part of those who see climate change as a significant problem. On Wednesday’s AU we talk with two marketing expert about how to effectively sell climate change, or reframe the discussion. How should we talk about climate change and sustainability?
Edwin Stafford is Associate Department Head and Professor in the Department of Management in the Huntsman School of Business at Utah State University.He is a professor of marketing, researcher, public speaker, news commentary writer, and documentary film producer whose work centers on sustainable entrepreneurship and the marketing of renewable energy and clean technology. He is producer of the films “Wind Uprising” and “Scaling Wind.”
Andrew Hoffman:is the Holcim (US) Professor of Sustainable Enterprise at the University of Michigan; a position that holds joint appointments at the School of Natural Resources & Environment and the Ross School of Business. He also serves as Director of the Erb Institute for Global Sustainable Enterprise. His research focuses on corporate strategies that address environmental and social issues. He is author of “How Culture Shapes the Climate Change Debate” (Palo Alto, CA: Stanford University Press, 2015).