The Korean-Mexican fusion food truck Kotako — brought to Utah by the same ownership team that gave Cupbop to the world — didn’t last. The truck had some loyal customers, but it wasn't growing as fast as it’s sister business, so the owners turned their Kotako truck into a Cupbop one, and said goodbye to bulgogi burritos. But inspired by a 2016 documentary on the rebirth of Korean comfort food in the United States — and in particular, by the Kotako menu — a group of young entrepreneurs has hung out a shingle in southern Vietnam.
Down a narrow backpacker alley in southern Vietnam, an idea that never quite took off in Utah is thriving. Visitors from around the world have left their mark on the walls of the Nonla Guys restaurant in Ho Chi Minh City.