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Tourist-Weary Moab Launches "Do It Like a Local" Campaign

Diana Robinson

Moab officials have launched a marketing campaign that aims to blunt the negative effects of the millions of visitors who visit the southeastern Utah town each year. Moab Area Travel Council officials say the “Do It Like a Local” campaign is meant to educate visitors before they come to town on ways to practice sustainable tourism that is kinder to the environment and the year-round residents. The Deseret News reports that Moab has a population of 5,000 and gets about 3 million visitors a year. Visitors should start seeing ads and articles on the internet after they book their travel plans.