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ChevronTexaco Ends Funding for Met Opera's Broadcasts

Published May 20, 2003 at 10:00 PM MDT

ChevronTexaco announces it will stop sponsoring the Metropolitan Opera's Saturday radio programs in 2004. The move ends the longest-running commercial sponsorship in American broadcasting, which began in 1940. Hear Will Berger, author of The NPR Curious Listener's Guide to Opera.

Copyright 2003 NPR