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Snow Wars: Town Vs. City Compete For Winter Destination Slogan

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On Friday a Colorado ski resort filed a lawsuit with the U.S. District Court in Colorado over a Salt Lake City tourism organization’s use of the slogan name Ski City USA to describe the snow abundant winter city.  Steamboat Ski Resort claims the trademark they have had on the name Ski Town USA for years is being infringed upon and is confusingly similar to the new marketing campaign from Utah tourism company Visit Salt Lake.

Justin Prather spoke with Rob Perlman, who is senior vice president of sales and marketing for Steamboat Ski and Resort Corporation about why he wants Salt Lake City to come up with their own brand and stop using Steamboat Ski Resorts success for their own gains.