Darian Woods
Darian Woods is a reporter and producer for The Indicator from Planet Money. He blends economics, journalism, and an ear for audio to tell stories that explain the global economy. He's reported on the time the world got together and solved a climate crisis, vaccine intellectual property explained through cake baking, and how Kit Kat bars reveal hidden economic forces.
Before NPR, Woods worked as an adviser to the Secretary of the New Zealand Treasury. He has an honors degree in economics from the University of Canterbury and a Master of Public Policy from UC Berkeley.
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It might be the best product in the world, but that doesn't mean people will try it. What does it take to get consumers to try something new — like toothpaste tablets?