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Dixie Center To Keep Name; Leaders Vote Early Amid Criticism

The Dixie Center in southern Utah has announced it will keep its name despite previous considerations after voting to rebrand the convention center in June. 

KUER-FM reported that the center’s board voted 5-2 on Tuesday to keep the name, but incorporate the county’s Greater Zion marketing at the center. Dixie is a nickname for the southern U.S. states that formed the pro-slavery Confederacy in 1860, sparking the Civil War. Critics have said the term is racially insensitive. The debate over the name started when the board unanimously voted to rebrand the center to Greater Zion, which is in line with the county’s tourism marketing.