Play Live Radio
Next Up:
0:00 0:00
Available On Air Stations
Thank you for supporting UPR’s fall member drive! We are still working on the final stretch to reach our goal. Help us get there! GIVE NOW

Utah consumers see rising prices and shrinking products

A person walks through a brightly lit and colorful grocery store.
Hanson Lu

As consumer prices rise in Utah, products are getting smaller. This is known as shrinkflation: when a product's volume per unit is decreased while offered at the same price. 

In a survey conducted by Emily Moquin from the Morning Consult, 25% of U.S. adults said they hadn't noticed shrinkflation in their groceries. 64% said they were concerned about it. 

Though the word "shrinkflation" is not a new one, it has become so prevalent that it was added to Merriam-Webster's dictionary just this week.

A long time lover of NPR and radio reporting, Clayre Scott joined UPR in August of 2021 as the producer of the weekly podcast UnDisciplined. She began reporting in 2022 and now enjoys telling stories through sound and getting weekly texts from her family after hearing her on the radio. Along with her work at UPR, Clayre is attending Utah State University to get her degree in Broadcast Journalism, with time on the side to study Political Science and Art History.