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Utah consumers see rising prices and shrinking products

A person walks through a brightly lit and colorful grocery store.
Hanson Lu
/
Unsplash

As consumer prices rise in Utah, products are getting smaller. This is known as shrinkflation: when a product's volume per unit is decreased while offered at the same price. 

In a survey conducted by Emily Moquin from the Morning Consult, 25% of U.S. adults said they hadn't noticed shrinkflation in their groceries. 64% said they were concerned about it. 

Though the word "shrinkflation" is not a new one, it has become so prevalent that it was added to Merriam-Webster's dictionary just this week.