How much do your personal choices affect climate change? Does promoting the use of energy efficient light bulbs take away from pushing for bigger policy changes like a carbon tax? A new study suggests that reflecting on our individual sustainability efforts might actually make us more likely to support ambitious policy proposals.
Gregg Sparkman is a co-author of the study and a postdoctoral researcher at the Andlinger Center for Energy and Environment at Princeton University. His work focuses on understanding social change through the lens of social and cognitive psychology.