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Utah Fantasy Park Founder Suing Taylor Swift For Trademark Infringement

Ken Bretschneider, the founder and CEO of Evermore Park in Pleasant Grove, Utah, is suing Taylor Swift for trademark infringement.According to a report from KUTV, Bretschnieder claims Swift is using his brand on her new studio album titled “Evermore,” released at the end of last year. Bretschneider says he owns four trademarks on the word “evermore” around live performances and merchandise. 


He says Swift’s legal team should be fully aware of these trademarks. According Bretschneider, his business is taking a drastic hit because of the Evermore album, internet searches now show results for Swift’s online store instead of his company’s. 


In response to these claims, attorneys for Swift have said there is no basis for this claim. 


Tyler Hewitt is the web/social media assistant at UPR. He writes stories every day, updates the website and manages the station's Twitter and Facebook pages. Tyler is a senior at Utah State University and is studying public relations, marketing, and psychology. He loves to write, listen to music, play video games, play tennis and hang out with his fiancé and cat, Juno. He is a great plant dad and recently started collecting vinyl records!