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USU Duo Among Top 20 Finalists In Business Competition For Snowboard Invention

For Jayson Boren, the idea for Powder Soles struck him as a freshman at Utah State University in the Outdoor Product Design and Development program a little over three years ago.

Boren said he was sitting in a product design class, mildly lamenting his classmates’ ability to come up with product ideas, and learning about the history of snowshoes.


It was then, Boren had his “a-ha moment” for Powder Soles — an attachment affixed to snowboard bindings turning any binding into expandable snowshoes.


“I was like, ‘man, I love the powder, but I guess I keep getting stuck; can’t do anything about that,’” Boren said. “It was at the time — that perfect moment — learning about the history of snowshoes.” Read the rest of the story on


This story is made possible thanks to a community reporting partnership between The Herald Journal and Utah Public Radio.