USU Duo Among Top 20 Finalists In Business Competition For Snowboard Invention
For Jayson Boren, the idea for Powder Soles struck him as a freshman at Utah State University in the Outdoor Product Design and Development program a little over three years ago.
Boren said he was sitting in a product design class, mildly lamenting his classmates’ ability to come up with product ideas, and learning about the history of snowshoes.
It was then, Boren had his “a-ha moment” for Powder Soles — an attachment affixed to snowboard bindings turning any binding into expandable snowshoes.
“I was like, ‘man, I love the powder, but I guess I keep getting stuck; can’t do anything about that,’” Boren said. “It was at the time — that perfect moment — learning about the history of snowshoes.” Read the rest of the story on HJnews.com.
This story is made possible thanks to a community reporting partnership between The Herald Journal and Utah Public Radio.